News articles on emotion recognition technology in marketing and advertising. Features coverage of Affectiva’s “Emote Your Vote”, used to gauge reactions to the 2013 Super Bowl ads. Stories by Forbes, cnet, Harvard Business Review and the Huffington Post.
- Creating the Perfect Super Bowl Ad (Forbes) – When trying to woo customers with clever Super Bowl ads, companies run the risk of being too entertaining, according to new marketing res…
- Building better Super Bowl ads by watching you watch them (cnet) – A 3-year-old company takes technology from MIT’s Media Lab and applies it to ad testing. But do you like Yetis with your Wheat Thins? …
- The New Science of Viral Ads (Harvard Business Review) – It’s the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Se…
- Life With Mind-Reading Machines (Huffington Post) – Smile: Your computer is watching. Affectiva, a three-year-old startup that grew out of MIT’s Media Lab, is teaching machines to understan…
[View the story “Emotion Recognition in Marketing and advertising” on Storify]
